New York Fashion Week (NYFW)

New York Fashion Week provide a unique opportunity to see a wide range of styles, from high-end looks on the runway to street style influencers and celebrities on the bustling streets of New York City. NYFW is the perfect time to shoot fashion.

Behind the Scene

The backstage is where a lot of interesting things happen. It is where all the models, designers, stylists & make-up artists converge and get everything ready for the show.

Fashion Show Photography

Fashion show photography is, in a sense, fashion. It should be stylish, original and unique. Like a dress, photographs should convey true expressions that carry a thousand meanings.

Witnessing a fashion show is always a fun experience. You get to see beautiful models walk the runway in the best fashion you can imagine.

Runway photography and street style photography have a common thread. They both capture the essence of spontaneity, capturing real movement and moments from the perspective of a spectator in the hall or a passer-by on the street.

NYFW Runway Photography

Fashion photography, particularly on the runway, presents a unique set of challenges due to its fast-paced and often chaotic nature. Seizing the perfect moment is imperative, as it cannot be replicated. A well-timed shot has the potential to become a viral sensation for the brand.

In the realm of live runway shows, photographers are afforded just one opportunity to nail it. In the blink of an eye, a million-dollar shot can be missed, or worse, captured out of focus. Lighting poses a significant challenge as well. What the naked eye perceives can differ drastically from what the camera captures. Larger shows typically feature specialized continuous lighting setups above the riser and extending along the runway.

While prioritizing the capture of the runway is paramount, backstage shots of models in preparation can yield wonderfully candid and organic photographs. The allure of shooting a runway lies in the diverse perspectives brought by each photographer. Each one arrives with a distinct purpose – be it shooting for the brand, a media outlet, or a client. Consequently, the way models are portrayed is influenced by the photographer’s specific role and intent.