THE UNIVERSE OF FASHION PHOTOGRAPHY NYC

From high fashion editorials to street fashion shoots, our aim is to make every garment come alive.

When you envision fashion photography, your mind might go from a model wearing haute couture on a runway to another in surreal costume on magazine cover. Neither one of those pictures would be inaccurate. Fashion photography stands as one of the most expansive and diverse area within the field.

This breadth has led to its classification into numerous sub-genres, each demanding distinct skills, equipment, and budget considerations. These range from capturing fashion products for advertising campaigns to creating high-fashion images that verge on the realm of fine art.

In a broader sense, fashion photography encompasses a wide array of subjects, spanning from dynamic runway displays to meticulous brand catalogs, persuasive advertising campaigns, compelling model portfolios, editorial shoots, and beyond. This rich diversity underlines the complexity inherent in this discipline.

Additionally, it’s important to note that the world of fashion photography interweaves significantly with other photographic genres, including fine art, portraiture, and product photography. Given the magnitude of this field, it helps to divide the fashion photography into distinct types. The fashion photographer may choose to specialize in a particular category or explore many of them.

High Fashion Photography NYC

Among all the commercial photographic genres that intersect with art photography, High Fashion Photography stands out as the most renowned. Fashion photographers often find themselves featured in prestigious museum exhibitions and earn international acclaim.

High fashion photography, is not just a presentation or promotion of garments; it encompasses the creative vision and distinctive style of fashion houses. Here, you’re invited to transcend the bounds of reality, often requiring big production.

The spotlight is frequently on top-tier models or well-known actors and actresses. The central goal is to showcase the ideas and talents of all the artistic contributors involved: naturally, the fashion designer takes the lead, but let’s not overlook the indispensable roles of makeup artists, hairstylists, and, of course, the photographer.

These photographs are frequently destined for fine-art exhibitions or deluxe publications, demanding a high degree of precision and resolution to preserve the integrity of the print.

Imagine this photoshoot as a cinematic production. It’s not about persuading the average shopper to invest in a particular pair of jeans; rather, it’s about showcasing the creative capabilities. An entire team of seasoned professionals collaborates to bring the concept to fruition and unveil the ultimate masterpiece.

Editorial Fashion Photography NYC

Editorial photography can sometimes be mistaken for high fashion due to its elaborate styling and narrative-driven production. Nevertheless, this form of photography typically establishes a more relatable connection with the audience.

Similar to lifestyle photography, editorial work often carries an aspirational quality. Models step into roles and wear attire that may not be part of everyday use, but are pieces one might aspire to own.

The term “editorial” was chosen because these photographs are prominently featured in books and fashion/photography magazines. Editorial shoots serve a variety of purposes: they can narrate the story of a product or brand, convey a specific message, or showcase a prevailing trend.

Street Fashion Photography NYC

City streets serve as a literal runway for showcasing innovative styles, practically inviting them to be captured on camera.

Street fashion photography, also recognized as street style photography, is a reflection of the real world – a snapshot of what individuals are wearing and how they choose to style it. These candid captures of everyday fashion can be prominently found on platforms like Instagram and various other social media channels. They also find a place in fashion magazines, often accompanied by articles detailing the latest trends for the season or offering style guides on ‘how to wear’.

Originally, as a sub-genre within street photography, its primary focus was on candidly portraying people in their natural environments, celebrating their distinct and personal sense of style. Over time, street style photography evolved to highlight the attire favored by the fashion-forward crowd at major events, such as fashion weeks.

As the spotlight shifted towards these subjects, a transformation occurred. People began to dress with deliberate attention, aiming to catch the eye of street style photographers. Consequently, the genre shifted from candid snapshots to more deliberately posed compositions.

Catalog Fashion Photography NYC

Catalog fashion photography falls under the category of product photography, designed to present fashion items in a clear and attractive manner. Its purpose is to provide viewers with a visual representation of how items look and fit, which will help them make purchasing decisions.

Typically, these photoshoots take place in a studio environment, against a neutral background. This deliberate choice ensures that there are no elements that distract attention from the fashion being showcased.

Runway Fashion Photography NYC

This style of photography is often not categorized under fashion photography, as it aligns more closely with photojournalism, capturing events in a documentary fashion.

In runway photography, one doesn’t have control over the lighting, setting, or models, which sets it apart and requires a distinct skill set compared to other sub-genres.

Lookbook Photography NYC

Often presented in digital and interactive formats today, a lookbook serves as a concise visual representation of a designer’s latest collection. Its purpose is to showcase the brand’s new seasonal offerings to potential customers or retailers.

Unlike catalogs, lookbooks go beyond the isolated display of clothing. They present clothing in a specific context, pairing each collection with a unique concept or idea. This involves careful styling to create a cohesive look and requires the photographer to effectively convey the mood and personality of the ensemble.

While some fashion brands and high-end designers still prefer print versions, focusing on quality rather than budget constraints, others create lookbooks exclusively for online platforms such as their websites or e-commerce portals.

Advertising Fashion Photography NYC

Advertising images focus on presenting products such as clothing and accessories. In the field of advertising fashion photography, clothing and accessories are seen as central products, similar to catalog photography.

Fashion advertising campaigns can include one striking image or a series of visuals. These campaigns range from simple product shots to elaborate productions featuring famous models or celebrities. Chances are you’ve come across a lot of fashion campaign photography – perhaps in bus stop ads, in fashion magazines, or as sponsored content on platforms like Facebook.

For example, a bag campaign might include a direct shot of the bag in front of a neutral background. Alternatively, it can be woven into a provocative, boundary-pushing image designed to spark conversation and attract attention.

Glamour Photography NYC

This genre of photography falls somewhere between fashion and portrait photography, focusing on highlighting the beauty of the model. Although hair, makeup and styling play a supporting role, their purpose is to complement the model’s features rather than take center stage. Typically, these photo shoots serve as portfolios, demonstrating the model’s adaptability and versatility.